Partnered with influencer Taylor Rae for a limited-edition collection. Surpassed 500,000 Instagram followers.
Adapting to Change
Pivoted to virtual styling consultations during the pandemic. Donated 5% of profits to garment workers’ relief funds.
Retail Expansion
Opened first permanent flagship store in LA. Launched loyalty rewards program.
Sustainability Commitment
Switched to 100% eco-friendly packaging. Partnered with fair-trade factories in Portugal. Reached $1M in annual sales.
Growth & Recognition
Featured in Vogue’s “Best Emerging Brands” list. Launched first pop-up store in NYC. Started international shipping to Canada & UK.
First Milestones
Expanded product line to include dresses and denim. Reached 10,000 customers and introduced free domestic shipping.
The Beginning
Founded in Los Angeles, CA by Alex Morgan with a small collection of 10 sustainable t-shirts. Launched first e-commerce website with local U.S. shipping only.